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Branding Lets Coronado Brewing Use ‘Interesting’ Colors, Concepts While Keeping Coastal Vibe

Depending on the run length, brewery prints directly on cans or on labels for bottles.

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By: Anthony Locicero

Copy editor, New York Post

Craft, independent and micro brewers are using creative packaging on both cans and bottles as a way for their products to stand out on the shelves. Even when the cans are available only at the source, a label, or design printed directly to the substrate, helps provide an identity – an instantly recognizable image and brand.   “Without ink, every can would look the same: aluminum,” Coronado Brewing Company’s creative coordinator Dan Pressler says.   Unlike other packaging, cans are formed fro...

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